Google Wordmasters 2006 – From where it all began

Dear readers.

I want to tell you guys a few facts regarding this Google Wordmasters 2006.

Like we all know, Google. has found contests to be a good way to identify talented staff in India. It did that to hire engineers in India, and it’s did it again, to find graduates with good English-writing skills for its AdWords advertising program.
Google, which has an Indian research-and-development operation, is expanding the offshore operations to staff it with people with other skills required by Google worldwide.

Google India has hired an undisclosed number of graduate staff for its AdWords and online sales programs. The company is not guaranteeing employment for contest winners, but it intends to use the contest’s screening and interview process to identify potential recruits. Google has separately advertised on its Web site for the position of an AdWords representative to assist in the management of its online advertising accounts. The company has said that it requires a graduate with strong American English editing and writing skills.

Through its Wordmasters contest, Google hopes to identify the right persons for this kind of job, the spokeswoman added. Google is also looking for staff in India to assist in the management of its online customer accounts for its new service, Google Checkout, and for its online sales.

A number of companies, including Microsoft, have used contests to help identify qualified Indian staff. For two years consecutive years Google has hosted a coding contest, called Google India Code Jam.

Multinational companies with operations in India are looking for other opportunities to tap India’s low-cost skilled staff. Many of the companies that started with software development in India are now looking at business process outsourcing, online sales and content creation and management.

This was on 21/09/2006

Every one who participated was extremely pleased. The Google goody bag, the young and smart Google India employees, the aura and ambience of the local environment, the aspiring dreams of young budding writers waiting for getting their enourmous talent to be recognized by the worlds best company. This is what dreams are made up of. Remember – this is what you felt on reaching the venue.

The event was completed within a couple of hours, and the contestants returned home, with the organizers promising the results after 1 month.

Somewhere on 15 Oct 2006, this news made a headline –

Google not finding right talent in India to suit its needs

IT engineers may be dime-a-dozen in India, but internet search engine leader Google is having a hard time finding candidates with the right skill sets in the country.

Google, which is considered to have a very low attrition rate even in the high-job-hopping Indian IT space, has found it more challenging to hire certain talent in India as compared to other parts of the world, the company’s founder-director Kavitark Ram Shriram admitted recently.

The Indian origin founding board member of Google and a well-known venture capitalist said at an ‘Investing in India’ conference in San Francisco, “I know first hand that we have had a bit more of a challenge trying to hire engineers for Google in Bangalore compared to the other parts of the world.” The people are smart, innately smart, but do not have some particular skill set yet, Shriram added.

The daunting admission comes from an influential board member of a company which puts a prominent link of ‘We’re Hiring’ on the home page of its India website.

Besides, the company claims to encourage its employees “to make their dreams a reality,” to provide “a fun atmosphere” to work, along with other benefits like “mediclaim insurance, life insurance, business travel/personal accident insurance, sick time, maternity leave, paternity leave and family care leave.”

When contacted, a Google India spokesperson declined to comment on the issues raised by Shriram, but said the company was very pleased with the talent it had found in India.(Obviously a big lie. Is the Company president out of his mind or is the spokesperson too diplomatic??)

The spokesperson told PTI, “We are building global centres to be at the same quality throughout the world and Google Bangalore R&D centre is an important part of the Google innovation story.”

The Bangalore centre was one of Google’s first R&D centres outside the US and was set up with a charter to innovate, implement, and launch new Google technologies and products. The company’s Google Finance service was first developed at this centre.

“We are very pleased with the way this centre has grown and with the talent we have found in India,” the spokesperson said. (Another example of a big lie)

The company director, who was among the two Indians in the Forbes list of the 400 richest Americans, cited the shortage of right talent with certain skills in web development and web design technology areas as well as at middle-manager levels.

Now, do I need to tell anything more? The story itself reveals what exactly is behind Googles cards. I dont say that they are wrong, but we need to understand this. We are really way behind the world as far as Web 2.0 is concerned. But this situation wont last for too long. With the great Indian spirit, I am sure that we will top this newly found technology.

An exclusive feature of the first tones of Freedom.